maloja_2025_lavia_outdoor_panorama

MALOJA STORIES

UNDYED STREETWEAR - OR WHY VANILLA ICE CREAM IS NOT COLORLESS

Processing materials as naturally as possible and seeing their value and beauty in this is certainly a step in the right direction.

Creating something new out of an old tradition. That’s what we’ve always liked. So, in 2019, we used unbleached and undyed fabrics for the first time for our Hemp Bags, which we handed out at trade fairs and in our flagship stores - all of them „undyed“. In our GOOD MORROW spirit, we have now dedicated a series in the collection to natural fibers and turned them into high-quality garments.

A SUCCESS THAT NEVER HAS BEEN A FLUKE

Just two years ago, a young talent named Campbell Wright competed for New Zealand in the Junior World Championships in biathlon. ...

THE ÖTZTALER STANDS FOR COMMUNITY

The Ötztal Cycle Marathon is a monument. The course over four Alpine passes puts many cycling races...

NEW TALENTS AND OLD DREAMS

It won't be long before the athletes of the biathlon world face the first competition of the season. In ...

HIGH-TECH MADE FROM SCRAPS

It’s a sustainability topic that is often overlooked by the media: every day, manufacturing facilities around the

GLIDE & RIDE – FUNCTION FOR SLOPES AND TRAILS

There are days in early spring when the mornings are still quite cold and the snow crackles under your cross...

GOOD MORROW - WINTER 2024/25

There are moments of arrival, rest and awe-inspiring enjoyment. We’ve paid tribute to these in many of our annual...

BACK TO THE ROOTS. JASPER JAUCH MEETS BRETT TIPPIE.

Last year in the fall of 2023, Jasper told us over a coffee with us in Bach about his idea to travel to Canada to...

NORDMARKA

The Nordmarka unfolds just 10 kilometers from the city center of Oslo, boasting (as they say) „the finest

UPCYCLING DOWN

Despite all the technological advances, when it comes to loftiness or warmth-to-weight ratio Mother...

UP NORTH

For GOOD MORROW, we went to places that reminded us of the core of this message: namely the confidence...

TRANSFORMATION & TRADITION

To the south you have the bustling waterfront. The fjord snakes its way to Aker Brygge, Oslo’s modern harbor...

STRIVING FOR SUSTAINABILITY

When you strive to develop advanced, sustainable products, you strongly depend on trustworthy, dedicated...