ROADBIKE
SPRING | SUMMER 2025
COLLECTION
Cycling is a world of its own. In few sports is the demand for technical details and design at the same as high as on a bike. One of the many reasons why we love it. During the development of LA VIA, many prints and patterns were created that tell unique stories - be it collection themes from the last 20 years or the creativity of children in one of our kids' workshops. Stories as unique as the moments on the road bike.
PRINTED HOMMAGE
No ride without a quick look back - always keeping in mind where you come from. For our highly technical road bike jersey SokostiM. we've developed a pattern that pays tribute to our history of collection themes. From year to year we've reinvented ourselves. From "HiSociety" to the "Wilde Fräulein" of the Alpine region you can discover parts of our design history. This design is part of a series of prints from this years theme LA VIA.
SOKOSTIM.
Innovative, close-fitting road bike jersey made from recycled materials
Art. Nr. 39186-1
COINCIDENTALLY BEAUTIFUL
There's often an incredible amount of energy in a creative process whose outcome is unpredictable. We saw this again and again during our creative workshops with children of our employees, which became a company tradition during the last few years. The bubble print, to which we have dedicated a special jersey at LA VIA, was created in a wonderful moment of chance.
RAMSECKM.
Highly functional jersey for road and gravel made from recycled material
Art. Nr.
39269-1
VIEW PRODUCTLong climb ahead? Don't worry - the added Polygiene StayFresh™ technology inhibits the growth of odor-causing bacteria in the jersey. As a result, it stays fresh for longer and needs to be washed less often. This saves water, energy and time and extends the service life.
WOMEN - ARTWORKS
The devil is in the details. But so is beauty and passion. For LA VIA we've developed a wide range of patterns and sketches that can be discovered all over the collection.
Roadbike
Bibs
As perhaps your most important companion on your ride, we put a lot of effort into developing a new roadbike bib for LA VIA. From a completely new seam design to the newly developed seat pad "Hero Ergo Eco Breeze" - this is a bib, we're even prouder of than our recent KOM.
DESIGN & GRAPHIC
In the development of LA VIA's philosophy, we have come across various patterns and findings that have inspired
us to create different designs. These recurring thoughts and findings are often the basis of our
inspiration for the concrete implementation in design. For LA VIA, we focus on three visual principles
that are reflected in different ways in the designs of this collection.
Photos:Michael Müller @photographermichaelmueller
