OUTDOOR
SPRING | SUMMER 2025
COLLECTION
Outside is our home. Where nature plays by its own rules, we can become a part of it in a brief moment of pause. Elements such as the wind or a rain shower are a natural part of it - which is why our outdoor collection is designed for extreme weather conditions without losing sight of the moment.
FOCUS ON WHAT MATTERS
Outdoor is not a sport, outdoor is an attitude. Whether on a bike, climbing or a simple tour on the mountain, the versatile MutmalspitzeM. outdoor jacket combines the many requirements in one clear product. The clear and modern colorblock design is limited to the essentials, but there are no compromises when it comes to the details. Our cembra® LIGHT material guarantees maximum weather protection, is partly made from recycled materials - and is itself 100% recyclable after a long life outdoors.
MUTMALSPITZEM.
Alpine bad weather jacket for biking and outdoor use made from our cembra® LIGHT material - a Bluesign® product
Art. Nr. 39100-1
COLOR BLOCK OF NATURE
The colors of nature are our paintbox, the fabrics and features the toolbox - for the Alpine bad weather jacket CollerinM. we used both. The modern design of LA VIA is all it takes to bring casual style to the mountains. The anatomically shaped cut and 4-way stretch ensure a high level of comfort, while the high breathability of the material and ventilation zippers ensure optimum ventilation at all times.
CollerinM.
Alpine bad weather jacket for biking and outdoor use made from our cembra® LIGHT material - a Bluesign® product
Art. Nr.
39200-1
VIEW PRODUCTIts Bluesign® product label guarantees the responsible use of resources and the safe production and processing of synthetic and natural fibers. Our three-layer cembra® LIGHT material is waterproof and windproof, is partly made from recycled materials and is 100% recyclable.
THE LOGO OF LA VIA
It has been 20 years since our initial collection hit the market. Our journey has been marked by mountainous ups and downs, twists and turns, by dedication and unwavering determination - it is anything but a straightforward line. In LA VIA we are utilizing the "One Line" design element, drawn in one continuous take, it demonstrates how an image emerges particularly from those winding bends. Yet, the "One Line" also captures our perseverance, how we have always remained steadfast in our values - an we will keep doing so moving forward.
CEMBRA®
SHELL SERIE
SUSTAINABLE WEATHER PROTECTION TECHNOLOGIES
BY MALOJA
DESIGN & GRAPHIC
In the development of LA VIA's philosophy, we have come across various patterns and findings that have inspired
us to create different designs. These recurring thoughts and findings are often the basis of our
inspiration for the concrete implementation in design. For LA VIA, we focus on three visual
principles that are reflected in different ways in the designs of this collection.
Photos:Michael Müller @photographermichaelmueller
